Reduce, Reuse, Recycle Messages Gets a Boost at the Prize Giving Ceremony of Kempen Kitar Semula F&N Beverages & MPPP 2013
|Posted on 26 June 2013|
The 3R Message: Reduce, Reuse, Recyle was heard loud and clear at the prize giving ceremony of Kempen Kitar Semula jointly organized by F&N Beverages Marketing Sdn Bhd and Majlis Perbandaran Pulau Pinang (MPPP) with the support of the Jabatan Pelajaran Negeri Pulau Pinang (JPNPP) to educate school children on the importance of recycling.
Back for the second year after resounding success in its inauguration last year, the Kempen Kitar Semula saw a total of seventy eight (78) schools participating to win a share of the prize money totalling RM15,100, awarded to winners with the highest recyclable material collected per head in each school.
Kempen Kitar Semula was conducted in conjunction with the Green School Award 2013, an initiative organized by MPPP in response to the Government’s call to raise awareness towards waste reduction and recycling among schools. Winners are awarded based on four criteria - recycling effort, innovation and creativity, cleanliness and greening, and community engagement.
In her speech, Cariessa Goh, Corporate Affairs Manager of F&N Beverages Marketing Sdn. Bhd. shared that over 23,000 tonnes of waste is produced each day in Malaysia. However, this amount is expected to rise to 30,000 tonnes by the year 2020. The amount of waste generated continues to increase due to the increasing population and development, and only less than 5% of the waste is being recycled.
“The F&N Group has always been committed to practicing 3R. As a major player in the food and beverages sector, we take appropriate steps to ensure we use only what we need and minimise our environmental footprints through continuous improvements in reducing waste and raw material usage, conserving water and minimising energy consumption and carbon emissions.
For example, over the last two years, we have reduced the packaging weight of aluminium cans by more than 5% and PET (polyethelene terephthalate) products by more than 4%. We continue to intensify our 3R efforts within our sustainability roadmap and our workforce, where a program called Go Green has been put in place to ensure we practice 3R in our daily lives as well,” added Goh.
The game-plan of Kempen Kitar Semula focusses on the Recyling portion of 3R: participating schools were required to collect recyclable items such as aluminium cans, plastic bottles and papers.
“One of the major issues identified in the low number of recycled waste is lack of awareness and knowledge among Malaysian community about solid waste management. This is why it is important for us to practice the 3Rs: Reduce, Reuse and Recycle; and to impart awareness, such as through this Kitar Semula Campaign so that 3R becomes a lifelong habit among Malaysians,” explained Goh.
The new feature to this year’s campaign is the inclusion of e-waste, or electronic waste, also sees some schools collecting old computers and other electronic waste.
The e-waste category was introduced in this year’s competition to help educate the community that waste reduction is an existing issue which needs to be addressed and each individual can do their part by adopting the recycling habit which can help lessen their waste.
At the end of the Kitar Semula Campaign a total weightage of 82,421.35kg was collected, which is over 268% more than last year’s total collection of 22,372.8 kg.
Schools with the most weight of recyclable items, based on the collection per head, will win the grand prize of RM1,300. The second place will receive RM1,100 and the third place RM900. The fourth and fifth place will receive RM800 and RM700 respectively, while sixth to tenth place will receive RM600, RM500, RM400, RM300 and RM200 respectively.
Three (3) Special Awards with a total prize of RM1500 will also be given to the school, regardless of primary or secondary, which accumulates the most aluminium, plastic and e-waste recyclable items.
The competition is organized concurrently with the Kempen Kitar Semula F&N Beverages dan MBSA in Shah Alam, Selangor which enters its seventh year and will culminate in August 2013.
Also present at the Kempen Kitar Semula prize giving ceremony was Yang Berusaha Setiausaha Perbandaran, Majlis Perbandaran Pulau Pinang, Ir. Ang Aing Thye, State Exco Members, officers from Majlis Perbandaran Pulau Pinang, Pulau Pinang State District Education officials, schoolteachers and students.
Primary School Category
Secondary School Category
Special awards (most aluminium, plastic and e-waste recyclable items)