Ice Mountain Natural Mineral Water: F&N’s Beacon of Commitment to Quality & Purity
Posted on 29 May 2013
F&N Ice Mountain Natural Mineral Water has earned itself as the clearly preferred choice as Malaysia’s favourite thirst quenchers, a fact corroborated by its win at the Readers’ Digest™  Trusted Brand Awards recently.

The award is a true test of success for a brand as it assesses a brand’s trustworthiness, commitment to quality, value, innovation, social responsibility, and customer satisfaction. Gold Trusted Brand Award winners are those which stand out clearly above their competitors.

Extracted from a 100 metre-deep protected natural aquifer reserve in Bentong, Lenggeng and the foothills of Matang, F&N Ice Mountain offers thirsty Malaysians the best in mineral water purity. What’s more, Ice Mountain contains various beneficial minerals such as calcium, potassium, and magnesium.

“We strongly believe that the trust the product has earned from Malaysians is greatly owed to our company’s commitment to quality assurance”, said Khalid Alvi, Managing Director of F&N Beverages. “The water source, its parameters, as well as the market is constantly checked to ensure compliance with Ministry of Health guidelines”, Khalid added.

With over 53 million bottles sold in 2012, F&N continues to think up innovative marketing strategies for Ice Mountain. While innovation of mineral water products is closely monitored by the Ministry of Health, Ice Mountain has managed to produce a new bottle with attractive features while using the minimal amount of PET materials. Thus, Ice Mountain bottles are more environmental friendly.

“Winning the Reader’s Digest Gold Trusted Brand Award goes to show that F&N’s Ice Mountain has succeeded in earning a special place in the heart of the consumers”, said Khalid.

F&N Ice Mountain is available in PET 1.5L and PET 600ml in Peninsular Malaysia, and PET 500ml in East Malaysia.

About F&N Beverages Marketing Sdn Bhd
F&N Beverages Marketing Sdn Bhd and F&N Beverages Manufacturing Sdn Bhd, collectively, F&N Beverages, form the soft drinks division of Fraser & Neave Holdings Bhd. F&N Beverages is Malaysia’s largest soft drinks distributor and manufacturer and has a total workforce of about 1,400 employees in 23 offices throughout the country. The company operates five manufacturing plants nationwide, including a state-of-the-art facility at its headquarters in Shah Alam, Selangor. F&N Beverages distributes F&N products such as 100PLUS, F&N Fun Flavours, SEASONS, myCola, Fruit Tree, Ice Mountain Mineral Water and F&N Cordials. In Malaysia currently, the company distributes Red Bull products. For more information please visit


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