Safiq Signs on as 100PLUS Brand Ambassador
Posted on 19 November 2012
KUALA LUMPUR (19 November 2012) – Malaysian captain, Safiq Rahim, was in high spirits today following the announcement that he had signed on with 100PLUS as its Brand Ambassador. The signing was a timely booster as it comes just a week before Safiq leads the national team into battle.

Safiq, 25, has the tough task of leading the Malaysian charge as they try to defend the ASEAN crown this year. Malaysia, winners of the previous edition two years ago, open their campaign against Singapore on Nov 24 followed by their second game against Laos on Nov 27 and then face-off against Indonesia on Dec 1.

“This partnership is recognition of my efforts and I would like to express my thanks to 100PLUS for believing in me,” said Safiq. “For me, this announcement is perfectly timed as it comes just before we prepare for the big battle ahead. Good news always helps motivate us as players and this definitely encourage me to do my very best.”

Safiq joins an exclusive group of top national athletes which includes world No. 1 badminton star, Datuk Lee Chong Wei, world-class diving ace and Olympic bronze medallist Pandelela Rinong, national football players Safee Sali and Khairul Fahmi Che Mat as 100PLUS Brand Ambassadors. 100PLUS is also the Official Drink sponsor of the national track cycling team and is the Recommended Drink of the National Sports Council.

100PLUS, Malaysia’s number one isotonic drink, and Safiq have agreed to a two-year deal with options. “We are thrilled to have Safiq as a Brand Ambassador. He is an outstanding athlete with exceptional leadership qualities that has contributed to the national team’s success. He is also an ideal role model for young Malaysians,” said Ms Cariessa Goh, Corporate Affairs Manager of F&N Beverages Marketing Sdn Bhd. “Safiq embodies the very essence of 100PLUS’ Outdo Yourself spirit which we hope will prevail in his upcoming matches.”

For the record, Malaysia, the ASEAN champions, will host Group B which comprises Singapore, Laos and Indonesia. Thailand will host Group A in Bangkok and will have the Philippines, Vietnam and Myanmar for company.

For more information on 100PLUS, please visit

About 100PLUS
100PLUS is Malaysia's No. 1 Ready-To-Drink beverage and rehydrates over one million Malaysians every 24 hours. It is specially formulated to refresh, rehydrate and re-energise the body by replenishing body fluids, energy, and electrolytes lost during the course of our active lifestyle. 100PLUS has been developed from a proven isotonic formula with an optimal combination of thirst-busting and energy-replacing ingredients. 100PLUS is the only sports drink in Malaysia to be recommended by the National Sports Council (NSC). For more information, please visit

About F&N Beverages Marketing Sdn Bhd

F&N Beverages Marketing Sdn Bhd and F&N Beverages Manufacturing Sdn Bhd, collectively, F&N Beverages, form the soft drinks division of Fraser & Neave Holdings Bhd. F&N Beverages is Malaysia’s largest soft drinks distributor and manufacturer and has a total workforce of about 1,400 employees in 23 offices throughout the country. The company operates four manufacturing plants nationwide, including a state-of-the-art facility at its headquarters in Shah Alam, Selangor. F&N Beverages distributes F&N products such as 100PLUS, F&N Fun Flavours, SEASONS, Fruit Tree, Zesta, Ice Mountain Mineral Water and F&N Cordials. In Malaysia currently, the company distributes Red Bull products.
For more information please visit

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