100PLUS Extends Partnership with Minister of Education League Cup for Three More Years
Posted on 04 March 2011
 


KUALA LUMPUR (4 March 2011): 100PLUS, Malaysia’s number one isotonic drink, today extended their sponsorship for the Minister of Education League Cup (MELC) for another three years.

100PLUS, a long-time supporter of youth football development programmes, was the main sponsor for the MELC for the first three years of the programme from 2008 to 2010.

Speaking at a Press Conference at the Wisma FAM today, Dato’ Kamal Harun, National Corporate Affairs Manager of F&N Beverages Marketing Sdn Bhd, said: “We have been supporting youth programmes of the Ministry of Education for many years now. These programmes are beginning to show the results and we are pleased to continue this partnership for three more years.”

Also present at the Press Conference today were Dato’ Abdul Ghafar Mahmud, the Director General of Education, Ministry of Education, Dato’ Azzuddin Ahmad, the General Secretary of the Football Association of Malaysia and Puan Ee Hong, Director for Sports, Ministry of Education.

The MELC was initiated in 2008 by the Ministry of Education, 100PLUS and also the FA of Malaysia (FAM) to give the young football players in the country the opportunity to play competitively on a regular basis instead of one-off carnival-like tournaments of the past.

“This programme has turned out to be a major success which is why we have decided to extend it. Some youngsters from the first batch have already graduated to the play in the state and national youth teams,” said Dato’ Abdul Ghafar.

Some players have been absorbed into the Harimau Muda programme which plays in the Malaysian Super League. Among the players who made the cut from the MELC and into the Harimau Muda squad are Syahrul Azwari Ibrahim and Nazirul Naim Che Hashim.

“The MELC is today a serious competition. The quality of football played in the Under-14 and Under-17 age-groups were of a very high quality and it’s no surprise that many of these youngsters from the first year have gone on to better things,” added Kamal. “These youngsters have lived up to the Outdo Yourself spirit of 100PLUS to push themselves to the edge to achieve success.”

“With the rising interest in the league, we have decided to increase the level of promotions for the league this year.”

This year’s MELC will kick-off with the Charity Shield which will be played in Alor Star on 12 March between hosts SMK Tunku Anum from Kedah and SMK Bukit Nenas from Terengganu.

The MELC and 100PLUS Super Cup Under-18 are among several youth programmes and competitions currently supported by 100PLUS.

The others include the 100PLUS Malaysian Junior Golf Open and the 100PLUS National Junior Badminton Circuit and the 100PLUS National Junior Inter-State Championships.

100PLUS is recommended by the National Sports Council.

For more information, please log on to 100PLUS.com.my.

 



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