Khairul Fahmi Che Mat officially teams up with 100PLUS
Posted on 16 July 2012
Malaysia’s No.1 Goalkeeper shares his secret of Keeping Energised this Ramadhan and Raya

SHAH ALAM, 16 July 2012: 100PLUS is proud to officially announce Malaysia’s No. 1 Goalkeeper, Khairul Fahmi Che Mat as their brand ambassador in line with introducing their new campaign tagline of Sentiasa Cergas Di Bulan Mulia Ini for the forthcoming Ramadhan and Raya season. Khairul Fahmi joins the league of top athletes such as Datuk Lee Chong Wei and Pandalela Rinong working in collaboration with Malaysia’s No.1 Ready-To-Drink beverage.

“An outstanding athlete and individual who has done Malaysia proud on countless occasions, Khairul Fahmi continuously strives for success and embodies the very essence of 100PLUS’ Outdo Yourself spirit. We are very happy to have him onboard and believe he is a very good role model for those looking to lead an active lifestyle,” said Jenny Wong, Assistant General Manager, Brand Marketing, F&N Beverages Marketing Sdn Bhd.

Always on the go and passionate about sports and life, the 23-year old Kelantanese shares his secret of keeping Refreshed and Re-energised throughout the day, especially whilst fulfilling his obligations and maintaining his active lifestyle during the fasting month.

“I am proud to be chosen as the ambassador of 100PLUS as I believe that both 100PLUS and I share the same spirit of Outdo Yourself. Even though I will be fasting this Ramadhan, I will still continue with my training and other activities. When I break fast, I drink 100PLUS to keep myself re-energized and rehydrated throughout the month of Ramadhan.”

During the fasting month, the body loses necessary electrolytes to keep it energised for optimal performance. 100PLUS is developed from a proven isotonic formula with an optimal combination of thirst-busting and energy-replacing ingredients to replace lost fluids and electrolytes. It also rehydrates more effectively than water, thus playing a key role in rejuvenating consumers.

Khairul Fahmi has signed on a two-year contract with 100PLUS and will be featured on TVCs, Radio, Digital initiatives and for the upcoming Raya festivities, on the Limited Edition Packaging for the 100PLUS 1.5L bottles and campaign materials.

For more information on 100PLUS, please visit

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