NSC and 100PLUS Initiate TV Program "Jejak Ke London"
|Posted on 25 April 2012|
|KUALA LUMPUR, 25 April – In an effort to rally support from Malaysians and lift the spirit of the Malaysian Olympic-bound athletes, the National Sports Council (NSC) has embarked on the production of a television programme “JEJAK KE LONDON”. The production was a joint collaboration between NSC and 100PLUS, which is also the sponsor of the Road to London 2012 programme.
The 13-episode TV programme, which runs for 30 minutes in each episode, will among other feature the athletes under the Road To London programme initiated by NSC since 2009.
The TV programme specifically features the 7 sports listed under NSC’s Road To London programme namely - badminton, archery, shooting, cycling, aquatic (diving), hockey and football.
“This is part of NSC’s effort to instill and spur positive spirits amongst athletes and get all round support from audience and Malaysians in our bid to clinch our first ever gold medal in this year’s Olympic Games,” said NSC Director General Dato Zolkples Embong at the launching of the TV programme at NSC Complex here today. The first episode will be aired on ASTRO ARENA (Channel 801) at 12 noon on Saturday.
Dato Zolkples handing over the mock CD to Senator Gan. On Dato Zol's left is Ms Cariessa Goh from F&N and Pandelela on the right
“JEJAK KE LONDON” was officially launched by Youth and Sports Deputy Minister YB Senator Gan Ping Shou. Also present were Ms Cariessa Goh, Corporate Affairs Manager, F&N Beverages Marketing Sdn Bhd, sports officials and athletes involved in the Road To London programme. Senator Gan congratulated NSC and 100PLUS for developing the series. "I would also like to thank 100PLUS for supporting the Road To London Programme."
The London Olympic Games, scheduled to commence on July 27, carries a special mission for athletes, as Malaysia seek to end its gold-medal drought and win the country’s first ever-gold medal in the Games via the slogan “Merintis Emas Pertama”.
“Through efforts such as the production of this programme, we hope to instill a stronger spirit of camaraderie among athletes and encourage Malaysians to voice out their support towards the Malaysian contingent, apart from educating them on the significance and philosophy of Olympics itself,” said Dato Zolkples.