F&N Beverages Expands Reading Initiative in East Malaysia
Posted on 12 October 2011
 

Over RM460,000 spent to broaden Sudut Iqra’ F&N programme across Malaysia

 

For avid readers, a book opens up an entirely new world filled with an abundance of experiences and tales, waiting to be discovered at the flip of a page. Sadly, the habit of reading still remains predominantly low amongst Malaysians, particularly the younger generation.

As part of its efforts to empower children across the nation, the country’s largest soft drinks manufacturer, F&N Beverages Marketing Sdn Bhd has once again bestowed selected secondary schools in Kuching with a reading corner to complement its existing libraries and to help children rediscover the wonders of reading. Similar to 2010, five schools will reap the benefits of this initiative namely SMK Batu Lintang, SMK Green Road, SMK St. Joseph, SMK Kuching Town No.1 and SMK Tun Abang Haji Openg.

The effort is part of the company’s Sudut Iqra’ F&N initiative, launched in 2007, which involved the set up of full-scale libraries in orphanages across the nation to cater to underprivileged children. The initiative has since been expanded to include selected deserving schools in East Malaysia.

To date, the company has invested over RM460,000 in the initiative inclusive of various follow–up programmes designed to get the children reading and thinking while encouraging creativity, The set up of mini reading corners or Sudut Iqra’ in these five schools in Kuching amounted accounted for RM60,000.

According to Ms. Cariessa Goh Corporate Affairs Manager at F&N Beverages Marketing Sdn Bhd, the company believes that literacy is the right of every child.

“Therefore, we want to play a role in ensuring that no child is left out from experiencing the wonders of reading and open up their imagination to a world of possibilities. Sudut Iqra’ F&N aims to do just that and hopefully we will empower and enrich the lives of children across Malaysia,” she said.

SMK Tun Abang Haji Openg headmistress, Pn. Hajjah Mastura Binti Haji Anuar said that she was moved by the contribution and foresees more students picking up the reading habit now that the library is equipped with a wide range of books of various genres. She said that Sudut Iqra’ F&N complements the other reading programmes which the school organises from time to time and hopefully, it will help to reach out to students and spread the joys of reading.

Ms. Betty Teo, SMK Green Road teacher and library supervisor also commended F&N Beverages on its contribution, saying that she hopes it will encourage more and more students to pick up a book and in doing so encourage their peers to develop the reading habit as well.

The programme also aims to improve English language proficiency amongst pupils by providing schools with a wide selection of English language books ranging from revision to fiction novels as an extension to their existing libraries.

Goh added that F&N Beverages hopes to expand the programme further to touch schools in Kota Kinabalu next year.

“We are currently exploring the possibility of doing so by working with our F&N team in Kota Kinabalu.”

The five schools in Kuching to get their own Sudut Iqra’ F&N last year were SMK St Teresa, SMK Bandar Kuching 2, SMK Sungai Tapang, SMK Matang Jaya and SMK Kuching High.



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