F&N-MBPP Recycling Campaign Grooms Kids into Eco-Warriors
Posted on 08 April 2016

Penang – A statewide school-level recycling competition is going beyond promoting the 5R philosophy of Reduce, Reuse, Recycle, Rethink and Reinvent. The campaign is also grooming a new generation of leaders, students who are championing environmental issues and taking pro-active steps to care for Mother Nature.

Organised by Fraser & Neave Holdings Bhd (F&NHB) and Majlis Bandaraya Pulau Pinang (MBPP), the Kempen Kitar Semula F&N & MBPP, now in its fifth year, has seen greater involvement from schools and students since it began in 2012.

Speaking at the launch ceremony, Ms Cariessa Goh, Corporate Affairs Manager of F&N said the Company was encouraged by the enthusiasm shown by students to expand the recycling effort in their schools as well as at home.

”The campaign has been a conducive platform to promote recycling among children. Year by year, we see more schools participating and are amazed by the tremendous recycling effort shown by the students. To date, the campaign has collected close to 300,000kg of recyclable materials!

We have also been informed that both teachers and students play an important role in supporting various recycling activities within their schools and also the local community. The children are also more environmentally-conscious. This is a great motivation for us as we move into the fifth year of the campaign,” she added.

Supported by the Penang Education Department and Tetra Pak Malaysia, the annual competition aims to promote environment preservation among students and imbue a recycling culture amidst and beyond the classroom setting.

Held from April 11 till August 12, 2016, the campaign hopes to draw the participation of at least 100 schools comprising primary and secondary schools, and preschools under the MBPP administration, this year. A share of rewards totalling RM23, 260 will be up for grabs for schools which achieve the largest haul of recyclable materials such as aluminum, plastic, paper, and e-waste, per student.

This year, primary and secondary schools stand to win the grand prize of RM1,400 for the highest average score of recyclable items collected at the end of the campaign. The second prize is RM1,300 each while for third place RM1,200 each. Fourth and fifth places respectively earn RM1,100 and RM1,000 each for their efforts. Sixth and tenth placements will receive a consolation prize of RM300 each.

Winners for the pre-school category will receive RM500 as the grand prize, while first and second runners up will be awarded RM400 and RM300 respectively. Fourth to tenth placements will each receive a consolation prize of RM80.

Primary and secondary schools also stand to win four special awards worth RM700 each for the most aluminum, plastic, e-waste and Tetra Pak materials accumulated. This year, pre-schools will be able to participate in three special awards categories; aluminum, plastic and Tetra Pak materials, and will receive rewards of RM300 for the highest haul collected.

In 2015, the campaign saw 72 schools collect 96,576kg of recyclables, surpassing past records. The secondary school category was led by SMK Padang Polo, who retained the crown for the second year in a row while SJK (C) Sum Min recorded an impressive 82.91kg of recyclable items per student. Meanwhile, Pra-Sekolah An-Nur of SK Batu Feringghi took the top spot in the pre-school category.

“Caring for the environment is the shared responsibility of all, regardless of age. Hence, we at F&N remain committed in our efforts to promote the importance of recycling and love for Mother Nature among the younger generation. We are confident that the campaign will continue to be a positive avenue to foster environmental stewardship to build towards a responsible and caring community,” said Cariessa.

The 2016 campaign was officially launched by Yang Berbahagia Ir. Ang Aing Thye, Council Secretary, MBPP. It will conclude with a prize giving ceremony, expected to be held in September.

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