100PLUS INSPIRES YOUTH TO STAY THIRSTY WITH PELÉ AND OSCAR
|Posted on 29 May 2015|
KUALA LUMPUR, 29 May 2015 – 100PLUS welcomed two of football’s finest, Pelé and Oscar, to Malaysia on May 29th in conjunction with its “The Great Stay Thirsty” campaign. Also as part of the campaign, the beverage giants rewarded 100 lucky winners with the once-in-a-lifetime chance to meet the legend and the prodigy.
“Through the “The Great Stay Thirsty” campaign, we want to encourage youths to strive and push beyond their limits, and hunger to be better. Who better to inspire this aspiration than football superstars, Pelé and Oscar?” commented Khalid Alvi, Managing Director of F&N Beverages Marketing Sdn Bhd. “This is the first time 100PLUS have signed on international ambassadors, and we’re very excited to mark this new era for the brand,” he added.
Pelé and Oscar are the first international ambassadors signed by 100PLUS and were chosen to inspire youths across the nation via the “The Great Stay Thirsty” campaign. With Oscar having recently won the premiership with Chelsea FC and Pelé being regarded as the greatest footballer of all time, the two superstars are the embodiment of turning dreams into reality through hard work, determination and a thirst for life.
During their visit to Malaysia, 100PLUS hosted Pelé and Oscar for a variety of activities at the KL Convention Centre. Oscar shared his knowledge and skill for the sport through the “Stay Thirsty” Football Clinic with the four leading teams in the Ministry of Education Football League: SSM Tunku Ismail (Johor), SSM Pahang, SMK Za’ba (Negri Sembilan) and SMK Putera (Kelantan). The Ministry of Education League is a partnership between 100PLUS, the Ministry of Education and the Ministry of Youth & Sports in an effort to develop young football talents in Malaysia and encourage a healthier, sportier lifestyle among youths. In support of this partnership, the Minister of Youth & Sports, Y.B. Khairy Jamaluddin was also in attendance.
“As Malaysia’s leading sports beverage, 100PLUS plays a large role in paving the way for successful sports initiatives that inspire the community to strive and push beyond their limits, and hunger to do better,” said Y.B. Khairy Jamaluddin. “The progress of sports in Malaysia is only achievable with sponsors and brands like 100PLUS supporting and developing youth initiatives such as this,” he added.
Also in conjunction with its partnership with the Ministry of Youth & Sports, 100PLUS presented a cheque worth over RM2million to Y.B. Khairy Jamaluddin at the press conference in support of the National Football programme.
Pelé on the other hand shared his vast experience in an audience with the National Football Team. Noted as the most successful league goal scorer in the world, Pelé divulged his triumphs and hardships throughout his history on the field, encouraging current and future athletes to “Stay Thirsty” for greatness. 100PLUS engaged viewers from across the nation by providing a live stream of the “The Great Stay Thirsty” Team Talk with Pelé on the official website. Through this, viewers were also able to partake in the Q&A with Pelé by submitting their questions via Twitter.
A hundred 100PLUS winners were also given the opportunity of a lifetime to meet the Pelé and Oscar at an exclusive Meet & Greet at Chinoz on the Park. One lucky winner received an added surprise from 100PLUS when Oscar selected a card to reveal the winner of an all-expenses paid trip to the United Kingdom for a Premier League match.
“The Great Stay Thirsty” is a nationwide campaign that encourages Malaysians to push their boundaries and strive to be better. As exemplified by Pelé and Oscar, the path to greatness never stops, keep it going with 100PLUS.