STUDENTS LEAD GREEN MOVEMENT IN F&N BEVERAGES SCHOOL-LEVEL RECYCLING CAMPAIGN
|Posted on 09 April 2015|
Penang – More students are answering the call to environmental stewardship in the state, leading the fight against waste, thanks to a statewide school-level recycling competition organised by F&N Beverages Marketing Sdn Bhd and Majlis Bandaraya Pulau Pinang (MBPP).
Centred upon the 4R philosophy; Reduce, Reuse, Recycle and Rethink, the annual competition, the fourth edition since 2012, aims to promote environment preservation among students and imbue a recycling culture amidst and beyond the classroom setting.
The four-month campaign, supported by the Penang Education Department and Tetra Pak Malaysia, will run from April 15 till August 14, 2015 with the participation of primary and secondary schools, and preschools under the MBPP administration. The much anticipated campaign challenges participants to collect the largest haul of recyclable materials, i.e. aluminum, plastic, paper, and e-waste and gain rewards.
Speaking at the launch ceremony, Wan Nor Azira Mazlan, External Affairs Manager of F&N Beverages Marketing Sdn Bhd, announced a larger share of rewards, amounting to RM20,460.00 which will be offered to winners in this year’s campaign.
“Education is the perfect platform to get children into the recycling culture. By teaching children from a young age to be environmentally aware, we are building lifelong habits that would encourage them to make greener choices in their adulthood and build towards a healthier future for our country.
Last year, we were certainly amazed by the tremendous effort put together by 94 schools, including first-time participants from the preschool category. A total sum of 88, 456 kg of recyclable materials was collected, proving that students are indeed a powerful force to drive the recycling culture and are stepping up to create a greener Malaysia. I am certain that this spirit will continue to grow and be an inspiration for more schools to participate in this year’s campaign and help us set a new collection record,” said Azira.
The campaign which has been organised for the past three years, has successfully educated children, teachers and parents to inculcate the 4R values and make greener choices in their daily lives. To date, the campaign has collected close to 200,000kg of recyclable materials.
“While these children will lead the change for a cleaner and greener future, the role of dedicated teachers to nurture the culture among students is equally important. Without their dedication and commitment, I'm sure our efforts will have gone to waste,” said Azira as she applauded teachers for unceasingly educating students to pick up the recycling habit.
This year, primary and secondary schools stand to win the grand prize of RM1,400 for the highest average score of recyclable items collected at the end of the campaign. The second prize is RM1,300 each while for third place RM1,200 each. Fourth and fifth places respectively earn RM1,100 and RM1,000 each for their efforts. Sixth and tenth placements will receive a consolation prize of RM300 each.
Winners for the preschool category will receive RM500 as the grand prize, while first and second runners up will be awarded RM400 and RM300 respectively. Fourth to tenth placements will each receive a consolation prize of RM80.
Primary and secondary schools also stand to win four special awards worth RM700 each for the most aluminum, plastic, e-waste and Tetra Pak materials accumulated. Preschools will be open to participate in three special awards categories; aluminum, plastic and Tetra Pak materials, and will receive rewards of RM300 for the highest haul collected.
Last year, newcomers and winners in the pre-school category, SK Jalan Hamilton preschoolers stole the limelight as they collected an impressive 46.2kg per student. All-girl school SK Perempuan Island, took the top spot in the primary school category with a contribution of 39.8kg per student, increasing their collection effort by over 250 per cent since 2013. While, SMK Padang Polo took the first placing in the secondary school category.
The 2015 campaign was officially launched by City Council Secretary, Ir. Ang Aing Thye. It will conclude with a prize giving ceremony, expected to be held in September.
“We are proud to partner with MBPP for the fourth consecutive year. This year is especially meaningful as Penang Island recently earned its city status and will be the first to have a female mayor. As one of the top travel destinations in the country, Penang has been exemplary in its efforts to instil a greener culture among its citizens. We hope through our efforts, we too can play a role in maintaining the cleanliness and beauty of the city,” said Azira.