Posted on 11 March 2015

Bigger rewards are in store for Shah Alam schools participating in the ninth edition of the ‘Kempen Kitar Semula’, organised by F&N Beverages and Majlis Bandaraya Shah Alam (MBSA). The school-level competition aims to promote environment preservation through the 4R philosophy; Reduce, Reuse, Recycle and Rethink.

The five-month campaign which is supported by the Department of Education Selangor, will run from April 1 till August 31, 2015 with the participation of primary and secondary schools, and kindergartens under the MBSA administration. The much anticipated campaign challenges participants to collect the largest haul of recyclable materials, i.e. aluminum, plastic, and paper, and gain rewards.

Speaking at the launch ceremony, Cariessa Goh, Corporate Affair Manager of F&N Beverages Marketing Sdn Bhd, announced a larger share of rewards, amounting to RM23,200.00 which will be offered to winners in this year’s campaign.

“The campaign is not all about winning or which school comes out on top but most importantly, we hope to instil the love for a clean, beautiful and healthy environment among the children and raise awareness on environment preservation from an early age.

Children are such big influencers in our society today that many a time, they are able to reach out to more people successfully than us adults. Therefore, we should never underestimate the strength of our young people in promoting recycling across the nation. While education is the key weapon to curb the indifferent attitude of society towards recycling, these children are certainly Mother Nature’s soldiers to spread the healthy culture about,” she added.

Over the past eight years, the campaign has successfully educated children, teachers and parents to inculcate the 4R values and make greener choices in their daily lives. To date, the campaign has collected over 800,000kg of recyclable materials.

This year, primary and secondary schools stand to win the grand prize of RM2,000 for the highest average score of recyclable items collected at the end of the campaign. The second prize is RM1,700 each while for third place RM1,500 each. Fourth and fifth places respectively earn RM1,200 and RM1,000 each for their efforts. Sixth and seventh placements will receive a consolation prize of RM400 each.

Winners for the kindergarten category will receive RM500 as the grand prize, while first and second runners up will be awarded RM400 and RM300 respectively. Fourth to seventh placements will each receive a consolation prize of RM100.

Three special awards are also up for grabs for the most aluminum, plastic and Tetra Pak materials accumulated. Winners from primary and secondary schools stand to win RM700 while kindergartens will receive RM300 for each special award category.

Last year, SMK Bukit Jelutong stole the limelight as they swooped up three awards for the largest average score of recyclables along with the most plastic and Tetra Pak materials collected in the secondary school category. Meanwhile, first-time winners, SK HICOM snagged the crown in the primary school category while Tadika Seri Kurnia took the lead in the kindergarten category.

The 2015 campaign was officially launched by Datuk Bandar Shah Alam, Dato' Ahmad Zaharin Bin Mohd Saad. It will conclude with a prize giving ceremony, expected to be held in September. 

“We are confident that through the campaign we will be able to imbue the importance of environment preservation in the children and they in turn, will drive the 4R philosophy far and wide. With the continuous support from our partners; MBSA, the Department of Education Selangor and Tetra Pak Malaysia, we are committed to carry on this mission as we aspire towards a greener and cleaner Malaysia,” said Cariessa.


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