Leading by Example
Posted on 10 September 2014

94 schools in Penang collect an impressive 88,456kg of recyclables in the Kempen Kitar Semula
F&N Beverages & MPPP 2014

Penang –Ninety-four schools are leading the recycling movement throughout the state collecting an impressive 88,456 kg of recyclables through the Kempen Kitar Semula F&N jointly organized by F&N Beverages Marketing Sdn Bhd and Majlis Perbandaran Pulau Pinang (MPPP).

“Sometimes, the most influential individuals for the young are not the adults but more often their own peers. Over the last few years, the children have been an excellent inspiration to others, encouraging more schools to participate in the campaign and creating a recycling culture amidst and beyond their classroom setting.

“Although, we could not award all schools, we believe that the bigger reward lies in knowing they have touched others by their exemplary efforts. It is our hope that they will carry on the effort and inspire many others to promote a greener Malaysia, creating a continuous ripple effect.  We truly believe that students are a powerful force to drive the 4R message of Reduce, Reuse, Recycle and Rethink,” said Cariessa Goh, F&N Beverages Marketing Sdn Bhd Corporate Affairs Manager at the prize giving ceremony.


With the support of the Jabatan Pelajaran Negeri Pulau Pinang (JPNPP) and for the very first time, Tetra Pak (Malaysia) Sdn Bhd, the campaign drew a total of 17 pre-schools, 46 primary schools and 31 secondary schools. Cash prizes awarded to winning schools with the highest recyclable material collected per head in each school.

The three-month campaign which ended last month, required schools to collect items such as aluminum cans, plastic bottles, paper, e-waste materials and even Tetra Pak cartons. Three Special Awards for highest accumulated aluminum, plastic, and e-waste items were also given out to the school, regardless of category. Special awards were also offered to all categories for the highest Tetra Pak material collected.

Recycling more than their weight were newcomers and winners in the pre-school category, SK Jalan Hamilton preschoolers.  The school collected an impressive 46.2kg per student. While, second and third placing went to Hu Yew Seah Kindergarten and Pra Sekolah SK Perempuan Island respectively.

Leading the competition in the primary school category was SK Perempuan Island, breaking into the top spot after accepting the third placing in last year’s competition. The all-girl school contributed 39.8kg per student, increasing their collection effort by over 250 per cent since 2013. Following close behind were former champion, SJK (C) Hu Yew Seah who earned the first runners-up spot while SJK (C)Eng Chuan came in third.

Meanwhile, SMK Padang Polo took the first placing in the secondary school category, snatching the crown from SMK Pendidikan Khas Persekutuan (P) who slipped to the second spot from last year’s win while SMK Tanjong Bunga took third place.

In her speech, Cariessa, shed light on the increasing hype towards the zero-waste culture; a waste-free future, where not only landfills, but also the unsustainable consumption habits will become things of the past. Although it may seem impossible to consider, she opined that recycling was the first step to achieving that future.

“As a major player in the food and beverages sector, the F&N Group acknowledges the impact of the various facets of our operations on the environment. By focusing our efforts towards a zero-waste culture, we make it a priority to ensure our environmental footprints are minimised through continuous improvements in reducing waste and raw material usage, conserving water and minimising energy consumption and carbon emissions.

“Our green mission does not end there. We are building sustainable momentum through the Kempen Kitar Semula with MPPP, through the gracious support of the JPNPP and Tetra Pak Malaysia.  This year, we saw a 20 per cent jump in participation and over 88,000kg in total recyclables collected, setting a new record once again for the campaign.  We are certainly overjoyed and would like to thank all our partners for their cooperation and support,” she added.

This year’s campaign saw the inclusion of a new category dedicated to preschoolers across Penang, in efforts to expose students from the tender age of four to the recycling habit. Another new feature in the campaign was prizes offered for the most Tetra Pak materials collected, courtesy of Tetra Pak Malaysia.

Also present at the Kempen Kitar Semula prize giving ceremony was Yang Berbahagia Tuan Haji Mohamad Akhabar bin Mustafa, Deputy Corporate Director, MPPP, En. Hassan bin Din, Acting Chief Assistant Director, Human Development Sector, JPNPP, Ms. Manjula Murugesan, Environment Manager, Tetra Pak Malaysia, State Exco Members, officers from Majlis MPPP, Pulau Pinang State District Education officials, school teachers and students.

«  Back