SAM-100PLUS-KBS Awards 2011
Posted on 20 February 2012
PETALING JAYA (Feb 20, 2012) – World Junior badminton champion Zulfadli Zulkifli has been selected to win the inaugural SAM-100PLUS-KBS "Atlit Remaja Terbaik 2011" Award by the Sportswriters Association of Malaysia (SAM).

The 18-year-old Zulfadli made history by becoming the first Malaysian to win the boys’ singles crown at the World Junior Championships in Taiwan. He stunned favourite and defending champion Viktor Axelsen of Denmark 21-18, 9-21, 21-19 in an enthralling 51-minute final showdown. He had, in April, been also the first Malaysian to win the Asian Junior title in Lucknow, India.

Zulfadli, winner of the 100PLUS National Junior Circuit last year, will receive the Award and a RM3,000 incentive during the SAM-100PLUS-KBS Awards annual ceremony scheduled to be staged at the Petaling Jaya Hilton this Sunday.

This year, SAM have introduced two new awards – one for the "Best Comeback Athlete" and the other “Most Dynamic Association”.

The "Comeback Athlete" award is a source of motivation for those who are down and out due to injuries or unable to raise their performance in any sports. The true hallmark of a champion is how they bounce back against all odds. It is also recognition for the athlete’s successful comeback in his sporting career from a long lay-off or retirement from the international scene.

The “Most Dynamic Association" should be a role model organization with a brilliant set-up that has strong grassroots and development programmes, producing champions year in and year out. This award is recognition for the tireless efforts put in by the people behind the Association in achieving success for the nation.

The highlight of the Awards ceremony will of course be the SAM-100PLUS-KBS "Athlete of the Year 2011". A total of 11 nominees were shortlisted and voting was done by SAM members to pick the best athlete. SAM have shortlisted five nominees, who will each receive an RM1,000 incentive while the winner takes home a whopping RM10,000 and a Crystal Trophy.

The nominees are Datuk Lee Chong Wei (badminton), Datuk Nicol David (squash), Pandelela Rinong (diving), Fatehah Mustafa, Jupha Somnet (cycling), Nur Suryani Taibi (shooting), Jacqueline Jenelee, Adrian Ang (bowling), Aaliyah Yoong (water-ski), Kevan Cheah (wushu) and the men’s recurve team (archery).

There is also the "Outdo Yourself" award for an individual or team that achieves success in the face of extremely difficult odds. The winner will be announced during the ceremony. For the record, the national Under-23 football squad were the first winners of this award when they won the SEA Games gold medal in Laos in 2009.

The SAM members also are in store for a lot of goodies this time around. They stand to win a total of RM45,000 in cash incentives in a total of six categories.

The categories are for: (1) best news report - print, (2) commentary - print, (3) best news report - electronic, (4) commentary (electronic), (5) special report - print & electronic and (6) best photography. The Grand Overall Award (Anugerah Utama) winner is picked from the six categories and will take home RM7,000 and a Crystal Trophy. The winner of the six categories will each receive RM3,000 and a trophy. All five nominees from each of the six categories will receive RM500 and a crystal medal.

The awards ceremony will be graced by the Youth and Sports Minister Datuk Seri Ahmad Shabery Cheek.

100PLUS, the nation’s number one isotonic drink, has been supporting the SAM-100PLUS Awards since 2003. 100PLUS, which is actively involved in various sports development programmes including the 100PLUS National Junior Badminton Circuit, the 100PLUS Super Cup and the Minister of Education Football League, is recommended by the National Sports Council.

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