Oishi Green Tea Comes To Malaysia
Posted on 23 September 2013
Oishi Group taps F&N Beverages to grow the brand in Malaysia
KUALA LUMPUR, 23 September 2013 – Malaysians will no longer have to make their way to Thailand to grab their share of Oishi Green Tea thanks to a recently inked agreement that sees F&N Beverages Marketing Sdn Bhd appointed by Oishi Group to market and distribute Oishi Green Tea in Malaysia.

The OISHI Group is taking a step forward in expanding their business across the region, notably within the ready-to-drink (RTD) green tea market, by introducing Oishi Green Tea to Malaysia. Available in four unique Halal flavours - Oishi Green Tea Original, Oishi Green Tea Honey and Lemon, Oishi Green Tea Genmai (Japanese rice) and Oishi BlackTea Lemon - Malaysians will now get to experience the cool refreshing taste of Oishi that continues to be the leading choice of green tea consumers in the region.

“The Oishi Group sees tremendous market potential in Malaysia for its RTD Green Tea beverages with consumption of RTD tea per capita amongst Malaysian consumers currently as low as 0.9 litre. However, current global health and wellness trends indicate an increasing demand for healthier products like Oishi Green Tea.
Coupled with F&N Beverages’ strong distribution network and excellent marketing strategy, we are confident Oishi will garner similar success in Malaysia that it has enjoyed elsewhere. In fact, with the synergistic advantages gained from this partnership, we aspire to be among the top players in RTD Green Tea in Malaysia within three years,” said Mr. Aniruth Mahathorn, Executive Vice President of Beverage Division, Oishi Group Public Company Limited.

F&N Beverages is Malaysia’s largest soft drinks manufacturer with 27 per cent market share, and the largest distribution network spanning 90 per cent of the outlets nationwide.

The partnership is seen as a winning combination; F&N is the No.1 player in Malaysia’s RTD beverage market for decades as well as Malaysia’s leading soft drinks manufacturer and distributor, while Oishi is Thailand’s No. 1 green tea brand. Thanks to its130 year heritage, F&N continues to be a part of every occasion or celebration across the nation. This provides the perfect foundation to help Oishi Green Tea grow its reach in Malaysia.

According to Mr. Khalid Alvi, Managing Director of F&N Beverages Marketing Sdn Bhd, this partnership marks a significant milestone for F&N Beverages to tap Oishi’s popularity in the region to capture the market potential within the green tea segment in Malaysia.

“The Oishi Green Tea range will strengthen F&N Beverages’ total tea portfolio in Malaysia and complement the F&N Group’s strategy to expand its range of healthier choice offerings.

“Additionally, Oishi Green Tea perfectly complements the growing demand amongst Malaysians for healthier and organic products. With Oishi Green Tea, consumers here now have the choice of a green tea with no added artificial flavours or colouring while every bottle is brewed from young organic green tea leaves and made from all-natural ingredients to ensure the unique and delicate flavor of authentic, natural Japanese green tea.”

The Green Tea revolution
In recent years, there has been a surge in consumption of green tea thanks to numerous studies which have pointed towards green tea as one of the healthiest beverages available. Regular consumption of green tea has been shown to lower total cholesterol levels, increase antioxidant activity in the blood, and possibly reduce the incidence of cavities and gum disease. The health benefits derived is due to the rich natural nutrients found in the tea leaves; its antioxidants compounds provide important cancer-fighting properties and work to promote healthier looking skin.

Oishi which means “delicious” in Japanese, combines the health benefits of green tea with enticing flavours to meet consumers varied tastes. Oishi Green Tea is brewed from 100 per cent real tea leaves grown on certified organic plantations and uses all -natural ingredients.

Only the three youngest leaves at the tip are selected from each branch. These young organic leaves are then, through advanced technology and the attentive care of an expert team, masterfully brewed using a refined manufacturing process according to Oishi’s signature recipes without the use of preservatives or artificial colouring.

Join the Oishi Green Tea revolution today and be on your way to good health. With four flavours to complement any part of your day, grab yourself a bottle at any 7-Eleven or Shell, Petron, BHP, Caltex convenience stores as well as selected Guardian outlets. Oishi Green Tea Original, Oishi Green Tea Honey Lemon, Oishi Green Tea Genmai and Oishi Black Tea Lemon, are available in 380ml PET bottles priced at RM2.50 in Peninsular Malaysia and RM2.60 in Sabah and Sarawak.

About F&N Beverages & Marketing Sdn Bhd
F&N Beverages Marketing Sdn Bhd and F&N Beverages Manufacturing Sdn Bhd, collectively, F&N Beverages, form the soft drinks division of Fraser & Neave Holdings Bhd. F&N Beverages is Malaysia’s largest soft drinks distributor and manufacturer and has a total workforce of about 1,400 employees in 23 offices throughout the country. The company operates five manufacturing plants nationwide, including a state-of-the-art facility at its headquarters in Shah Alam, Selangor. F&N Beverages distributes F&N products such as 100PLUS, F&N Fun Flavours, SEASONS, myCola, Fruit Tree, Ice Mountain Mineral Water and F&N Cordials. In Malaysia currently, the company distributes Red Bull products. For more information please visit www.fnbm.com.my

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