Discovering the Footsteps of a Nation
Posted on 16 September 2013
F&N Beverages Organizes Teambuilding Excursion With Children From Various Homes In Historical Melaka
On 16 September 1963, the late Y.A.M Tunku Abdul Rahman, then Prime Minister, delivered a moving speech about the birth of a new nation. In the speech, Tunku said,

“The road to nationhood has not been an easy journey. Surprises and disappointments, tension and crisis, have marred the way.

The peoples of Malaysia, however, have endured all trials and tribulations with confidence and patience, calmness and forbearance, with faith in our final goal — Malaysia.”

Fifty years later, F&N Beverages Marketing Sdn Bhd, in collaboration with Leaderonomics, organized a teambuilding excursion with children between the ages of 4-16 to historical Malacca to discover the footsteps of the nation and learn more about the events that led up to the formation of Malaysia.
“As a part of a company that has been bringing enjoyment and nourishment to generations of Malaysians in our 130 years of existence, F&N Beverages recognizes the importance of appreciating your history and learning from the past in order to build a future. It was a matter of honor for us to introduce these children, some of which have never ventured outside Kuala Lumpur, to Malacca and trace our heritage and beginning from a robust, world-famous trading port that became a coveted prize for colonization, to a fledgling young nation that has flourished into the modern, rapidly developing nation that we know today,” said Cariessa Goh, Manager of Corporate Affairs, F&N Beverages Marketing Sdn Bhd.

The excursion was part of F&N Beverages’s ongoing educational and developmental initiatives programs for the underprivileged across Malaysia, such as the setting up of the F&N Sensory Integration Room in schools to cater to special needs students and F&N Sudut Iqra to encourage reading amongst schoolchildren.

A total of fifty nine (59) children from Pusat Jagaan Rumah Juara PJ, Rumah Kanak-kanak Impian and Rumah K.I.D.S, participated in the program. These are non-profit homes that provide shelter, food and education to underprivileged children.

During the excursion, they were required to participate in structured activities to encourage teamwork guided by facilitators from Leaderonomics and F&N Beverages with a combination of treasure hunt, puzzle-solving, historical quiz and wordplay exercises. The children were encouraged to explore, ask questions, take photographs and reimagine Malacca in its resplendent past. The foot trail included the A Famosa, Stadthuys and St Paul Hill, followed by a cruise along the Malacca river where the Melaka tree, from which Parameswara named the state, could be seen. The excursion was capped with a special treat – a 360O panoramic view of Malacca atop the Taming Sari Tower, where the children were able to appreciate why Malacca is gazette as UNESCO World Heritage City.

“We hope the excursion provided these children with a sense of pride and appreciation for the hard work, sacrifice and the challenges that our forefathers went through to build Malaysia. More importantly, we want them to be inspired and strive to become responsible and productive members of the society who shall one day take over the leadership of the country and take it to greater heights,” added Cariessa.

About F&N Beverages Marketing Sdn Bhd
F&N Beverages Marketing Sdn Bhd and F&N Beverages Manufacturing Sdn Bhd, collectively, F&N Beverages, form the soft drinks division of Fraser & Neave Holdings Bhd. F&N Beverages is Malaysia’s largest soft drinks distributor and manufacturer and has a total workforce of about 1,400 employees in 23 offices throughout the country. The company operates five manufacturing plants nationwide, including a state-of-the-art facility at its headquarters in Shah Alam, Selangor. F&N Beverages distributes F&N products such as 100PLUS, F&N Fun Flavours, SEASONS, myCola, Fruit Tree, Ice Mountain Mineral Water and F&N Cordials. In Malaysia currently, the company distributes Red Bull products. For more information please visit

«  Back