The Culture of Giving: F&N Beverages Breaks Fast with Children from Rumah Al-Munirah
Posted on 20 July 2013
 
No child should ever be left out. However, this ideal becomes increasingly Utopian despite an ever-modernising world.
   
Fortunately, society has not forsaken their less privileged. With contributions from the public and corporations alike, every donation, be it in cash or kind helps make society a more caring one.

Orphaned and poor children are no exception to the list of many causes which desperately need society’s care and attention. This is especially so when the festive season is just around the corner.

Continuing with its commitment to inculcating the culture of giving, F&N Beverages Marketing Sdn Bhd treated the children from Rumah Al-Munirah in Klang to a sumptuous “Buka Puasa” feast before handing out gifts for the upcoming Aidilfitri celebrations.

An annual affair, the ‘Majlis Berbuka Puasa Bersama F&N Beverages’ is now into its tenth year. “It is not just about giving the children the things they need. The more important role we must play is to genuinely support and encourage them”, said Cariessa Goh, Corporate Affairs Manager of F&N Beverages.

“We have carried out this initiative for ten years and we are more than happy to continue inculcating this positive corporate culture for years to come”, Cariessa added.

Rumah Al-Munirah provides shelter and support for orphaned children and those of broken families from around the Kampung Johan Setia and Klang area.

On top of providing these children the basic necessities, the home makes it its core mission to put them on the path towards being independent adults who are able to contribute to the community.

“The Home believes in facilitating an environment most positive for them to grow up, learn, and socialise. We place utmost importance in continuous education as well as training and providing basic skills for the children to grow into independent, successful members of the society”, said Haji Mohd. Termizi b. Ismail, Manager of Rumah Al-Munirah.

According to data released by the Talent Corporation Malaysia Berhad in November 2012, a staggering number of youths had yet to attain their Sijil Pelajaran Malaysia (SPM) before they leave school. Some factors cited for dropping out are for health reasons, to enter the workforce and because of lack of interest in education.

“There is always the temptation amongst the children to forgo education in order to start working as soon as possible and ease our financial burden. We strongly discourage this idea; hence the support and collaboration from companies such as F&N Beverages goes a long way in ensuring the wellbeing and welfare of the children are taken care of so that they can concentrate on their studies and not worry about money or food”, Hj. Mohd Termizi explained.

Cariessa added on the matter that F&N have always upheld the belief in providing children the opportunity to education.  F&N Beverages Marketing also donated RM40,000.00 worth of books for the children of Rumah Al-Munirah to encourage them to read and make use of the library facility that is available in the home.

“We believe that sustained interaction with them would help encourage the children and remind them that having an education is important. By sharing our experience and stories, we hope we can inspire them to push themselves further to excel in their studies”, said Cariessa. 

About Rumah Al-Munirah
Set up in 2005, Rumah Al-Munirah is managed by the Persatuan Kebajikan Anak Yatim & Miskin Al-Munirah. Entrusted to 14 staff members, and providing assistance to over 80 children age 7 to 17, the home operates solely on the donations and goodwill of the general public. The home continues to need and welcome such generous contributions. From sundry goods, stationeries, toiletries to plain cash donations, those keen on lending a hand may contact Rumah Al-Munirah at 03-3324 7758. Cheques can be made payable to Persatuan Kebajikan Anak Yatim & Miskin Al-Munirah via 5626 4720 1075 (Maybank), 1204 0001 9947 15 (Muamalat), or 1248 – 0000295 – 10 – 2 (CIMB).  

About F&N Beverages Marketing Sdn Bhd
F&N Beverages Marketing Sdn Bhd and F&N Beverages Manufacturing Sdn Bhd, collectively, F&N Beverages, form the soft drinks division of Fraser & Neave Holdings Bhd. F&N Beverages is Malaysia’s largest soft drinks distributor and manufacturer and has a total workforce of about 1,400 employees in 23 offices throughout the country. The company operates five manufacturing plants nationwide, including a state-of-the-art facility at its headquarters in Shah Alam, Selangor. F&N Beverages distributes F&N products such as 100PLUS, F&N Fun Flavours, SEASONS, myCola, Fruit Tree, Ice Mountain Mineral Water and F&N Cordials. In Malaysia currently, the company distributes Red Bull products. For more information please visit www.fnbm.com.my


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