Nourishment Gets A New Name
|Posted on 12 July 2013|
F&N SEASONS NUTRISOY: THE PREFERRED CHOICE
Everything and everyone moves so fast these days. People work hard with the hope of a brighter future but often compromise their health in the process. In the pursuit of a healthier lifestyle, comes the rise of demands for healthier food and beverages.In 1985, F&N responded to these market demands by introducing F&N SEASONS, an all-new range of beverages. F&N SEASONS specialised in beverages which are Asian favourites. F&N SEASONS range of beverages marked a significant step in F&N’s product diversification.
Since its introduction 28 years ago, F&N SEASONS has earned significant place in the hearts of the Malaysian consumers.
“We are a brand that’s trusted by many and we have been around for 130 years. F&N SEASONS NutriSoy is a way for us to fulfill our responsibility to the consumers who want to eat and live healthy”, said Khalid Alvi, Managing Director of F&N Beverages Marketing Sdn Bhd.
Today, the ever-popular F&N SEASONS Soya Bean drink is now known as F&N SEASONS NutriSoy and is packed with more soy goodness than before. F&N SEASONS is the number one soya bean milk in the country, a testament of consumer’s belief in the brand, quality and the role it plays in complementing the lifestyle of the modern Malaysian who places wellness and health as top priority, in the form of delicious, soya-bean milk.
According to the Ministry of Health, Malaysia, a daily intake of 25 grams of soy protein may help to reduce cholesterol levels, which is one of the risk factors for heart diseases.
Available in three varieties: Regular, Less Sweet, and Rose flavoured, F&N SEASONS NutriSoy is convenient, ready-to-drink soya bean milk that helps you achieving the recommendation. Low in fat and suitable for all in the family including those who are lactose intolerant, F&N SEASONS NutriSoy can be enjoyed chilled or kept at room temperature; and can be mixed with other beverages such as F&N SEASONS Grass Jelly to make a deliciously wonderful glass of Soya Cincau.
With an improved formula of added soy, F&N SEASONS NutriSoy is packed with a richer soya taste. It is made using whole soy beans in a proprietary manufacturing technique that reproduces the same freshness and authentic taste of a homemade soya bean drink. From mothers who are torn between choosing the right beverage for her family, to the active Malaysian on-the-go, or to those seeking to enjoy a beverage full of goodness/ nutrition, F&N SEASONS NutriSoy really is the drink for anyone and everyone to enjoy. It is also a great in-between meals drink to keep the hunger pangs at bay.
“We are confident that consumers will enjoy the new and improved taste now with more soya added, and place F&N SEASONS NutriSoy as one with the Malaysian household,” said Khalid.
F&N SEASONS NutriSoy does not have any added preservatives and comes in 3 pack types; Tetra 1L (RM2.30), Tetra 250ml (RM4.50), and Can 300ml (RM1.10), and is available at all good eateries, grocery shops, convenience stores and supermarkets near you.
About F&N Beverages Marketing Sdn Bhd
F&N Beverages Marketing Sdn Bhd and F&N Beverages Manufacturing Sdn Bhd, collectively, F&N Beverages, form the soft drinks division of Fraser & Neave Holdings Bhd. F&N Beverages is Malaysia’s largest soft drinks distributor and manufacturer and has a total workforce of about 1,400 employees in 23 offices throughout the country. The company operates five manufacturing plants nationwide, including a state-of-the-art facility at its headquarters in Shah Alam, Selangor. F&N Beverages distributes F&N products such as 100PLUS, F&N Fun Flavours, SEASONS, myCola, Fruit Tree, Ice Mountain Mineral Water and F&N Cordials. In Malaysia currently, the company distributes Red Bull products. For more information please visit www.fnbm.com.my